3 Best Tips to Make Effective Email Management in Digital Marketing in 2024.



Ever thought managing emails takes a lot of time.   

Do you know the average person gets 120 emails in a day and if he replies to all emails then how can he be more productive? 

 

Many people spend 25% of their working week just writing, reading and replying to emails. This can make us feel more stressed and less productive. But it should not be this way. If you organize and structure how you manage emails then you can save time and can work more efficiently. This means you will have more time for yourself and can do more important work.


Here are some simple tips to help you: 


Set specific times for checking emails instead of checking them all the time. Use folders and labels to organize your emails, such as "Work," "Personal," and "Urgent." Unsubscribe from unnecessary emails you don't read. Keep your inbox clean by deleting or archiving emails you don't need. You should only respond to important ones quickly. By following these tips, you can manage your emails better, save time, and be more productive in your work. 


Allocating specific times for checking emails in your schedule. 


Just like you take out the time for yourself, you should set specific times in your schedule for checking your emails. This is important because the average worker checks their email about 70 times a day! That’s a lot of time and energy spent on something that doesn’t need so much attention. Emails may not seem as disruptive as phone calls, but they can cause more stress. As professionals, we often worry about emails, keep checking our inboxes, and lose focus on important tasks. 


The best strategy is to allocate fixed times each day to manage your emails. You can do this all at once or in several blocks throughout the day. Avoid multitasking while checking emails. When you reduce distractions and stay focused, you can go through your emails more quickly and easily. This will save you time and help you focus on what really matters. By setting aside specific times for emails, you can better manage your time, reduce stress, and be more productive. Try this approach and see how it improves your work efficiency and peace of mind. 


Following the "touch-it-once" approach responding to emails swiftly.


The touch-it-once principle also called the Only Handle-it-once (OHIO) method, is about making quick decisions with emails. The idea is simple: instead of repeatedly checking the same email, take action immediately—reply, file it, or delete it—and move on. While it sounds easy, it can be challenging because we often delay responding to emails. This approach is crucial because many of us receive a lot of emails daily. By following this principle, you prevent distractions from unanswered emails, which can seriously reduce how much work you get done.


To summarize, with the touch-it-once principle, you handle each email only once: decide, act, and then focus on the next task. This helps you stay organized and productive throughout your day. 


Being mindful of when to send emails versus making calls for better communication


Email management is about how many emails you send and receive. There's a saying: To get fewer emails, send fewer emails. The type of job you have affects how many emails you send. For example, people in customer success often email clients. For them, clear communication is key. To send fewer emails, choose when to email and when to call. For simple updates, email is fine. But for discussions or feedback, calling is better. This avoids long email chains.


In Sales and Lead Generation, sending many emails is common. It's important to check if emails are delivered correctly. If they go to spam or bounce back, your emails might get blocked. Using a tool to check email addresses ensures emails reach the right person. This saves time and effort. In summary, managing emails means balancing how many you send and receive based on your job. Clear communication and using tools smartly can improve email effectiveness.


Final Words: 


Effective email management in 2024 boils down to three key strategies: allocating specific times for checking emails in your schedule, adhering to the touch-it-once principle to swiftly handle emails, and being mindful of when to send emails versus making calls for better communication. These methods help reduce the overwhelming volume of emails, save time, and enhance productivity. By organizing your inbox, setting clear boundaries for email use, and ensuring messages are delivered effectively, you can streamline your workday and focus on tasks that truly matter, ultimately achieving greater efficiency and peace of mind in your professional life. These tactics and tips are learnt in the Digital Marketing Course in Lucknow and any other place in India from where you belong.


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